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SUMMARY:Research Spotlight Series - Consumer Behavior in a Diverging World: Navigating Demographic Change
DESCRIPTION:For this webinar\, three international business scholars who have done important work in cross-cultural and international consumer behavior will discuss their perspectives on consumer\nbehavior in a diverging world\, with specific emphasis on navigating demographic change. They will address key research opportunities in this domain and contemporary best practices\nnecessary for publishing work in this area. This webinar will include short presentations followed by a discussion moderated by the co-hosts; Ahmet Kirca\, Michigan State University and David Griffith\, Texas A&M University. \nKEY TAKEAWAYS\n* Learn some of the key cross-cultural consumer\nbehavior topic areas that are most likely to be effects\nby the diverging world\n* Gain insights into how the diverging world will\ninfluence key consumer behavior concepts widely\nemployed in international business research\n* Tips related to best practices for publishing research\nin leading international business and international\nmarketing journals \nThis is a free event\, but registration is required.
URL:https://ibc.broad.msu.edu/event/research-spotlight-series-consumer-behavior-in-a-diverging-world-navigating-demographic-change/
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