Globalization, Islam, and Marketing - Research Spotlight by MSU-CIBER and MSU-MSP
Date
Thursday, October 14, 2021 1:00 PM - 2:30 PM
Description
The global Muslim market, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry, Islamic branding, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca
(Director MSU-CIBER) and MohammadH. Khalil (MSU-MSP).
Location
Virtual
