Research Spotlight: The Need for Survey Research in International Business/Marketing: Tips and Trends
Date
Friday, February 25, 2022 12:00 PM - 1:30 PM
Description
For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the need for survey research to address important international business/marketing phenomena, speaking to contemporary conceptual and methodological best practices. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Key Takeaways:
- Learn areas of research opportunity that can best be explored via survey research
- Gain insights into different theoretical foundations for advancing the international business/marketing literature
- Tips related to best practices for designing and executing survey research for publication in the international business/marketing literature
Location
Virtual
