International Business Center

Research Spotlight Series - Consumer Behavior in a Diverging World: Navigating Demographic Change
2025-11-07 12:00 - 13:30 (America/Detroit)
For this webinar, three international business scholars who have done important work in cross-cultural and international consumer behavior will discuss their perspectives on consumer
behavior in a diverging world, with specific emphasis on navigating demographic change. They will address key research opportunities in this domain and contemporary best practices
necessary for publishing work in this area. This webinar will include short presentations followed by a discussion moderated by the co-hosts; Ahmet Kirca, Michigan State University and David Griffith, Texas A&M University.
KEY TAKEAWAYS
* Learn some of the key cross-cultural consumer
behavior topic areas that are most likely to be effects
by the diverging world
* Gain insights into how the diverging world will
influence key consumer behavior concepts widely
employed in international business research
* Tips related to best practices for publishing research
in leading international business and international
marketing journals
This is a free event, but registration is required.

A Conversation with Ahmet Bozer, Author of Soulgery: Self-Surgery of the Soul
2025-11-13 11:00 - 12:00
In this in-depth dialogue with Ahmet Bozer, former senior Coca-Cola executive, about his book Soulgery: A Lifelong Guide to Unlocking Your Potential, we will explore Bozer’s unique framework that challenges conventional self-help by identifying the “sense of self”—our collection of thoughts about ourselves—as both necessary and potentially limiting to growth. Drawing from 20+ years in global business leadership and incorporating Sufism, Eastern philosophy, and cross-cultural insights, Bozer presents a four-act structure for personal transformation. The discussion examines both philosophical foundations and practical applications of managing one’s psyche while balancing self-reflection with collaborative growth.
Key Takeaways:
1. Reframing the Self-Concept: Participants will learn why managing (rather than building) the sense of self unlocks greater potential, and how to distinguish between healthy self-awareness and ego-driven limitations that prevent doing what is right.
2. Cross-Cultural Leadership Insights: Listeners will benefit from Bozer’s international business experience, gaining practical wisdom on how cultural contexts shape ego and privilege, and how these dynamics impact leadership effectiveness globally.
3. Actionable Framework for Daily Practice: The conversation provides concrete guidance on implementing the four-act Soulgery framework in busy lives, including how to balance introspection with collaboration and integrate practices like “smart bias for positivity” without adding stress.
This webinar is free and open to all, but registration is required. Zoom details will be sent to all registered participants.

Broad College and IBC's 5th Annual International Business Case Competition
2025-11-21 09:00 - 17:00 | Broad College of Business: Minskoff Pavilion – M025, 645 N Shaw Ln, East Lansing, MI, 48824, United States
The International Business Center (IBC) and the Broad College of Business are excited to host the 5th edition of the International Business Case Competition. This event brings together top undergraduate talent to solve real-world business challenges, and it is open to all Broad College undergraduate students. Students can register as teams of four to compete. They can also register individually to be placed in a team, depending on availability. Top Team prize of $2,000!
Participating teams will be evaluated by a team of judges, who are industry professionals, providing invaluable insight and feedback for our students.

The 2025 Tariff Shock: Perspective After Almost One Year
2026-01-15 11:00 - 12:15 | https://msu.zoom.us/meeting/register/1nAjKSf0RICHNZ5gw3s3qw
Speaker
Jason Miller, PhD, Professor, Michigan State University, Eli Broad Professor of Supply Chain Management
Join us for an insightful discussion on the global business implications of the 2025 tariff changes. Nearly a year after their implementation, this session will explore how these tariffs have reshaped supply chains, impacted trade flows, and influenced strategic decision-making for businesses worldwide. Dr. Jason Miller will provide data-driven analysis and practical perspectives to help organizations understand what has happened, what’s next, and how to navigate an evolving international trade landscape.

Community College Global Engagement: Regional Spotlight on Asia
2026-04-10 14:00 - 15:30
This one-hour webinar delves into global engagement at community colleges, with a special focus on the vibrant Asian region. Community colleges continue to play a pivotal role in providing equitable access for students of all backgrounds to engage in global learning.
Dr. Geoff Bradshaw of Madison Area Technical College and Dr. Dawn Wood of Kirkwood Community College will present on their experience and background developing meaningful connections for learning, engagement, and collaboration in Asia. From cultural exchanges to academic partnerships, we will discuss how global engagement hinges on strategic relationships. We will explore innovative strategies for attracting and supporting international students and hear inspiring stories of how community colleges in this region have engaged, including lessons learned and challenges faced. Asia is not a monolith. It is a kaleidoscope of cultures, languages, and traditions. We will delve into the region’s richness and explore the myriad ways community colleges can engage.
