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SUMMARY:AMA Summer Conference: Marketing Meets the Millennium
DESCRIPTION:International and Cross Cultural Marketing co-chaired by Preet Aulakh and Tamer Cavusgil\, Michigan State University\, explored issues on managing marketing across the world. It featured conceptual papers and empirical papers that highlight similarities or differences in marketing management practices\, consumer behavior and infrastructure of individual companies are also welcome.
URL:https://ibc.broad.msu.edu/event/ama-summer-conference-marketing-meets-the-millennium/
LOCATION:San Francisco\, CA\, San Francisco\, United States
CATEGORIES:IBC
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