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SUMMARY:Research Spotlight: Global Marketing in a Digitally Connected World
DESCRIPTION:The time shown is EDT. \nFor this webinar\, we invited three international business/marketing scholars who have recently published important work related to global marketing in a digitally connected world. Our panelists will discuss their perspectives on the opportunities available for high-impact global marketing research in the digital context\, as well as address contemporary conceptual and methodological best practices necessary for publishing work in the area. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
URL:https://ibc.broad.msu.edu/event/research-spotlight-global-marketing-in-a-digitally-connected-world/
LOCATION:virtual
CATEGORIES:IBC
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