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SUMMARY:Global Business Club of Mid-Michigan: Basics of Global Brand Protection
DESCRIPTION:Speaker Kari Kammel – Director of A-CAPP \nProtecting intellectual property rights is critical. As part of the Global Business Club series\, the IBC/MSU- CIBER is partnering with the MSU Center for Anti-Counterfeiting and Product Protection (A-CAPP) to hold a webinar on the basics of global brand protection. Featuring Kari Kammel\, Director of A-CAPP\, this session will provide an overview of how to prevent and react to global counterfeiting from a variety of perspectives including legal\, brand security\, business strategy\, and business structure. \nThe Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience\, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.
URL:https://ibc.broad.msu.edu/event/global-business-club-of-mid-michigan-basics-of-global-brand-protection/
LOCATION:virtual
CATEGORIES:Global Business Club,IBC
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