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SUMMARY:Research Spotlight: Meaning of Brands in an Increasingly Complex World
DESCRIPTION:For this webinar\, we invited three international business/marketing scholars who have published important work in global branding area with specific focus on the meaning of brands across cultures. Our panelists will discuss their perspectives on addressing contemporary conceptual and methodological best practices necessary for publishing work in this area in major journals. \nThis webinar will include short presentations followed by a discussion moderated by the co-hosts. \nTimes are EDT. This is a free webinar\, but registration is required as meeting details will be sent.
URL:https://ibc.broad.msu.edu/event/research-spotlight-meaning-of-brands-in-an-increasingly-complex-world/
LOCATION:virtual
CATEGORIES:IBC
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