BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//International Business Center - ECPv6.15.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://ibc.broad.msu.edu
X-WR-CALDESC:Events for International Business Center
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T110000
DTEND;TZID=UTC:20240827T120000
DTSTAMP:20260418T010545
CREATED:20240923T215336Z
LAST-MODIFIED:20240923T215336Z
UID:10001228-1724756400-1724760000@ibc.broad.msu.edu
SUMMARY:Virtual Global Business Club: How to Adapt Your Brands and Products for Global Markets
DESCRIPTION:This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid\, how to create market segments\, how to find and use market research\, and how to determine pricing. \nFeatured Speakers: \n\nDr. Ahmet Kirca – Director of the MSU IBC / CIBER and Associate Professor of International Business and Marketing\nWellington Chu – Former U.S. Commercial Diplomat and Global Marketing Executive\n\nFor questions contact IBC Assistant Director Hannah Pszenica\, email: pszenica@msu.edu
URL:https://ibc.broad.msu.edu/event/virtual-global-business-club-how-to-adapt-your-brands-and-products-for-global-markets/
LOCATION:virtual
CATEGORIES:Global Business Club
ORGANIZER;CN="Hannah Pszenica":MAILTO:pszenica@msu.edu
END:VEVENT
END:VCALENDAR