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SUMMARY:IB Webinar Series: “Marketing's Role in the Management of Fast-Evolving Global Supply Chains"
DESCRIPTION:In the webinar\, the panelist will discuss the roles played by (international) marketing in the management of fast-evolving contemporary global supply chains. The webinar will pay attention to the role of digitalization\, industry 4.0 technologies\, and emerging institutional environments and regional tensions\, for implications for international marketing managers.\nKey Takeaways: \n\n International marketing managers should recognize the importance of paying attention to\nthe fast-evolving environments of their global supply chains.\n The speed of changes in the technologies and regional tensions creates an unprecedented level of uncertainties.\n Diversifying the network of suppliers and supply chains is key to neutralizing the uncertainties.\n\nThis webinar is FREE and open to all\, but registration is required.\nZoom details will be sent to all registered participants.
URL:https://ibc.broad.msu.edu/event/ib-webinar-series-marketings-role-in-the-management-of-fast-evolving-global-supply-chains/
ORGANIZER;CN="GSU CIBER":MAILTO:gsuciber@gsu.edu
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