There’s no question about it — the retail industry is booming around the world. With a projected global industry value higher than $31 billion by 2023, the incentive for retailers to expand internationally is a no-brainer. But there are many factors that brand managers must take into consideration when approaching internationalization, including the level to which they want to blend in with the local culture or stay true to their brand’s elements.

To view more of the article with IBC's Director, Ahmet Kirca, please visit this link.