Storytelling can be defined as the intra-play of dominant narratives … with ontological webs of lower level living stories that provide sense making currency for stakeholders (Haley & Boje, 2014, p. 1116). Storytelling can be leveraged beyond marketing and communication. For example, storytelling is extremely powerful as a strategic management tool. Storytelling is also very effective in supporting organizational change management, facilitating internationalization and addressing sustainability. Storytelling, as a strategic tool, can facilitate various types of change processes, attract and help manage various kinds of external resources, and play an active role in driving collective agency and identification for social and political issues. This session is a discussion with two expert storytellers.

Key takeaways:

1. Is storytelling a dying art in international business education in a post-truth world of virtual reality, artificial intelligence, and misinformation?

2. In a world of infotainment and the 15-second attention span, do all educators need to be master storytellers? You may also be a fictional writer, but not all of us are. What advice and tips would we give to IB educators who want to leverage storytelling in their teaching and even research?

3. New Zealand punches well about its weight in the world, from Jacinda Ardern to Taika Waititi, to Sir Peter Jackson and Professor Linda Tuhiwai Smith. What role does storytelling play in that success? Do all countries have storytelling agencies? What prompted New Zealand to lean so heavily into storytelling.

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