As the third event in the new Global Business Club of Michigan Market Spotlight Series, the MSU International Business Center is partnering with MEDC and Great Lakes and St. Lawrence Governors and Premiers to highlight the Brazilian market. This event will feature the Director of GSGP’s Brazil office Claudia Tomaselli, International Trade Manager Brendan Cherry,…

For the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the MSU Marketing Department and African Studies Center to highlight the West African Market. This event will feature keynotes from Bolaji Balogun, CEO of Chapel Hill Denham in Nigeria, and Godwin Tamakloe, an expert in fintech at Mobile Money, Ltd.…

The MSU International Business Center is sponsoring a Global Business Networking event hosted by the German American Business Council of Michigan and MSU VIPP.  This event will bring together 30 Fulbright students from across Germany, MSU faculty and staff, Michigan business leaders, and members of the German American Business Council.  Participants will have the chance…

This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…

Are You Ready to Grow Your Exports?  Learn how EXIM Bank can support you!  Don’t lose potential business to competitors by overlooking different payment options that could be attractive to your international buyers.  To succeed in today’s global marketplace and win sales against competitors, exporters must be able to offer their customers attractive credit terms…

The MSU International Business Center’s Global Business Club is partnering with the highly regarded IBT Online to offer a webinar focused on best practices in e-commerce to grow your business internationally.  Among other topics, this session will cover how to have an effective digital strategy and how to build high converting and localized websites. For…

The MSU International Business Center’s Global Business Club is partnering with the Michigan Economic Development Corporation (MEDC) to share best practices for how to prepare for trade shows and trade missions.  Drawing on over 20 years of experience, John Gelmisi will highlight how participating can provide significant networking opportunities and keep you updated on industry…

For the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the Michigan Economic Development Corporation (MEDC) to highlight the South Korean Market.  This event will feature market overviews, a Michigan Exporters Business Panel, lunch, networking, a Korean art tour, and the opportunity for 1-on-1 meetings with trade…

The world is changing faster than ever, and global leaders must evolve to keep pace. Shifting demographics, rapid digital transformation, and the need for cultural alignment are redefining the way we lead diverse teams. In this dynamic and practical webinar, Future-Ready Leadership for Global Teams: Thriving in a Changing World, you’ll discover how to: Navigate…