The MSU International Business Center’s Global Business Club is partnering with the Michigan Economic Development Corporation (MEDC) to share best practices for how to prepare for trade shows and trade missions.  Drawing on over 20 years of experience, John Gelmisi will highlight how participating can provide significant networking opportunities and keep you updated on industry trends and current competitors.

Key points:

• Evaluating Participation: Determine if your company should attend and the value it brings.

• Maximizing ROI: Strategies to optimize your participation before, during, and after the event.

• Networking Opportunities: Take advantage to access key decision-makers for potential business growth and partnerships and connect with current clients.

For questions contact IBC Assistant Director Hannah Pszenica, email: pszenica@msu.edu