By all accounts, Zimmermann and Travel Michigan are doing an outstanding job in building and promoting Michigans powerful tourism industry.

During his tenure at Travel Michigan, Zimmermann helped launch the Pure Michigan branding campaign, which has continued to earn national recognition. During his Economic Club appearance, Zimmermann will discuss the Pure Michigan brand and the status of the campaign today, including its expansion to include economic development and business initiatives including Pure Michigan Business Connect and Pure Michigan Talent Connect.