For this webinar, three international business scholars who have done important work in cross-cultural and international consumer behavior will discuss their perspectives on consumer
behavior in a diverging world, with specific emphasis on navigating demographic change. They will address key research opportunities in this domain and contemporary best practices
necessary for publishing work in this area. This webinar will include short presentations followed by a discussion moderated by the co-hosts; Ahmet Kirca, Michigan State University and David Griffith, Texas A&M University.

KEY TAKEAWAYS
* Learn some of the key cross-cultural consumer
behavior topic areas that are most likely to be effects
by the diverging world
* Gain insights into how the diverging world will
influence key consumer behavior concepts widely
employed in international business research
* Tips related to best practices for publishing research
in leading international business and international
marketing journals

This is a free event, but registration is required.