For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the need for survey research to address important international business/marketing phenomena, speaking to contemporary conceptual and methodological best practices. This webinar will include short presentations followed by a discussion moderated by the co-hosts.

Key Takeaways:

Learn areas of research opportunity that can best be explored via survey research

Gain insights into different theoretical foundations for advancing the international business/marketing literature

Tips related to best practices for designing and executing survey research for publication in the international business/marketing literature