This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing.

Featured Speakers:

• Dr. Ahmet Kirca – Director of the MSU IBC / CIBER and Associate Professor of International Business and Marketing
• Wellington Chu – Former U.S. Commercial Diplomat and Global Marketing Executive

For questions contact IBC Assistant Director Hannah Pszenica, email: pszenica@msu.edu