Global Business Club of Mid-Michigan: Global Branding
Date
Thursday, February 8, 2018 8:30 AM - 1:30 PM
Description
Speaker The Gluten Free Bar
Our morning seminar will focus on the topic of Global Branding; we will explore methods for presenting a consistent brand while tailoring the message to best reach global audiences with unique preferences in the ways they are reached. Our luncheon keynote will be presented by brand owners of The Gluten Free Bar, the Michigan Department of Agriculture and Rural Development's (MDARD) first-ever recipient of the 2017 Michigan export “Rising Star Award.” The “Rising Star Award” was created to recognize a company that is new to exporting or is just starting to increase their exports into one or more countries. “The Gluten Free Bar sets a great example for other small- and medium-sized companies as to the opportunities exports provide in generating more sales and growth for a company,” said Jamie Clover Adams, MDARD Director. “Exports are critical to the Michigan food and agriculture economy, and companies like The Gluten Free Bar are a vital part of the growth.” Join us to find out how they're growing the company through exporting, network with growers and food processors, and learn the ins-and-outs of achieving global success!
The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.
Location
MSU Henry Center
