For this webinar, we invited three international business/marketing scholars who have published important work in global branding area with specific focus on the meaning of brands across cultures. Our panelists will discuss their perspectives on addressing contemporary conceptual and methodological best practices necessary for publishing work in this area in major journals. This webinar will include short presentations followed by a discussion moderated by the co-hosts. Times are EDT. This is a free webinar, but registration is required as meeting details will be sent.

he Celebration of Regional Growth (CORG) Awards is held in November and is a must-attend event that celebrates the investments that are reshaping and transforming our region. Since 2006, more than 70 companies have been recognized and have combined to contribute billions to the regional economy.

Speaker Speaches and PanelAs the 2nd event in the Global Business Club of Michigan's “Market Spotlight Series” MSU International Business Center is excited to highlight the Turkish market. The “Spotlight on Türkiye” event will feature U.S. & Turkish government officials, a Michigan Exporters Business Panel, networking, Turkish lunch, and 1-on-1 meetings with trade service providers. For questions contact MSU IBC Assistant Director Hannah Pszenica at pszenica@msu.edu. Agenda: 10:00am: Doors Open 10:30am: Speakers – U.S. and Turkish Government Officials 11:15am: Michigan Exporters Business Panel 12:00pm: Turkish Lunch 1:00pm: Networking, 1-on-1s with service providers, walking tour of Old Town Lansing 3:00pm: Close Speakers: Consul General Mr. Engin Turesin – Turkish Consulate General in Chicago Necmettin Kaymaz – Country Advisor, investment office, DC Nurten Ural – Chief Executive Officer, Turkish Resource Center Leo Ayala – Türkiye Commercial Desk Officer, ITA, Office of Europe and Eurasia Current 1-on-1s on offer, subject to availability: U.S. Commercial Service – Meet with CS Michigan specialist Eve Lerman and Turkiye desk officer Leo Ayala MEDC – Meet with an International Trade Manager (ITM) Michigan SBDC – Meet with Julie Oldham EXIM - Mariel HuasangaThe Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.

Dr.Das is a Professor at the McCourt School of Public Policy and the Wals School of Foreign Service at Georgetown University. Jishnus work focuses on health and education in low and middle-income countries, with an emphasis on social markets, or common, but complex, conflagrations of public and private education and health providers operating in a small geographical space. No registration is required to attend this event. For additional information on Dr. Das, please click the website link below.

Strategic insight generation has been utilizing technology-driven analytical capabilities for some time and with the recent developments introduced through Generative AI, more are to come. However, no matter how tools change, clear understanding of differences across borders remains essential. This session explores the practical aspects of customizing marketing research to leverage local norms and values, emphasizing the critical importance of cultural competence. Key Takeaways: 1.Explore the significance of insight generation for international businesses. 2.Examine the variances in marketing research and insight generation between countries and the impact of cultural differences. 3.Identify the challenges and critical success factors in international marketing research and gain practical recommendations. This is a FREE webinar, but pre-registration is required. Zoom details will be sent to registered participants

IBC/MSU-CIBER is organizing an international business student case competition in the Broad College. The student teams will have 3 days to work on the business case and present their solutions to a panel of industry judges. Each presentation will last for 20 min, followed by 10 min Q&A session. You are invited! $4,000 competition award fund: $2,000 for the 1st place, $1,000 for the 2nd place, $600 for the 3rd place, $400 for the 4th place Gain valuable experience and make yourself more marketable (unique line on a resume, topic of conversation in interviews, etc.) Each participant will receive Case in Point: Case Competition book, a great toolkit for case preparation Potential to represent Broad College at the national case competitions Eligibility The competition is open to Broad College undergraduate students Each team must consist of 4 students. Participants can either: form a team of 4 students (preferred option) or express interest and be assigned to a team by organizers Entrants will be accepted on a first come first serve basis, Apply early! Detailed competition rules are presented in the attached file (below) Competition sign-up deadline: November 3, 2023 Registration Link:https://msu.co1.qualtrics.com/jfe/form/SV_2s42vUNwmuoBtfo For more information, please contact: Junyu Sun at sunjunyu@msu.edu

This conversation features Professor Anne-Wil Harzing, provider of the Harzing.com web portal and the Harzing Academic Resources YouTube channel, and a discussion of the resources she offers for Early Career Researchers (ECRs) and academics more generally. Anne-Wil will explain what motivated her early on in her career to offer resources and guidance for ECRs. She will take the participants through the origins of her website, the Journal Quality List and Publish or Perish software. Anne-Wil will also discuss the CYGNA network, her blog on all things academia, career guides, and YouTube channel, as well as the recent #PositiveAcademia initiative. She will also offer her top-3 dos and donts for ECRs in developing their careers and tips for ECRs to build up their external profiles. What You Will Learn: 1. Resources and insights every academic needs for professional development 2. Guidelines for developing your professional network 3. Suggestions for best practice in developing ones career This webinar is FREE and open to all, but registration is required. Zoom details will be sent to all registered participants. Time is EST.

Dr.Buera is the Sam B. Cook Professor of Economics at Washington University in St. Louis. His research focuses on the role of entrepreneurship and innovation on economic develop and growth. No registration is required to attend this event. For additional information on Dr. Buera, please click the website link below.

David Bahnsen, American portfolio manager, author and television commentator, will provide a 2024 economic preview.

As the third event in the new Global Business Club of Michigan Market Spotlight Series, the MSU International Business Center is partnering with MEDC and Great Lakes and St. Lawrence Governors and Premiers to highlight the Brazilian market. This event will feature the Director of GSGP’s Brazil office Claudia Tomaselli, International Trade Manager Brendan Cherry,…

Dr.Prashant is Professor of Economics at University of California-San Diego. He has published widely on topics of international migration and international development. No registration is required for this event. Please click on the website link below for more information on Dr. Prashant.

Join the Lansing Regional Chamber of Commerce and the Lansing Promise at the April Economic Club as we celebrate the powerful intersection of business, students, education and community in Greater Lansing. Our special guest is the NBA legend, businessperson, and Lansing’s own Earvin “Magic” Johnson. Magic will host a panel of Lansing Promise scholars for…