This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…

In this webinar, editors of three prominent journals in the international business field will discuss key trends, topics and issues in IB research, as well as the best practices for publishing in leading international business journals. This webinar will include short presentations followed by discussion moderated by the co-hosts. Key takeaways: Tips related to best practices…

The free webinar will feature editors of three prominent journals in the international business field.  Panelists will discuss key trends, topics, and issues in IB research, as well as the best practices for publishing in leading international business journals. The webinar will include short presentations followed by discussions moderated by the co-hosts. Key takeaways for…

The Lansing Economic Club will welcome Jon Decker, White House Correspondent and Senior National Editor for Gray Television on Tuesday, Sept. 24. Decker will provide an overview of the 2024 presidential election. Thank you to our program sponsor Fahey Schultz Burzych Rhodes.

Are You Ready to Grow Your Exports?  Learn how EXIM Bank can support you!  Don’t lose potential business to competitors by overlooking different payment options that could be attractive to your international buyers.  To succeed in today’s global marketplace and win sales against competitors, exporters must be able to offer their customers attractive credit terms…

How is a Star Wars movie like an internal audit? What lessons can we learn about toxic leadership from the story of Daenerys Targaryen? The author of the BSFA Award-winning essay series Project Management from Rogue One and the BSFA and World Fantasy Award-nominated book Management Lessons from Game of Thrones talks about how to…

Join us for the Lansing Regional Chamber of Commerce Lansing Economic Club program “State of Healthcare: Future of Care in the Lansing Region.” on Thursday, October 10, 2024, from 11:30 a.m. – 1:30 p.m. at the Kellogg Hotel and Conference Center. The focus of the program is to discuss the current state and outlook of healthcare in our region.   Panelist include:  Kirk Ray, President & CEO McLaren Greater Lansing Margaret Dimond, PhD, President, University of Michigan Health Regional…

The MSU International Business Center’s Global Business Club is partnering with the highly regarded IBT Online to offer a webinar focused on best practices in e-commerce to grow your business internationally.  Among other topics, this session will cover how to have an effective digital strategy and how to build high converting and localized websites. For…

As part of the Lansing Economic Club speaker series, the Lansing Regional Chamber of Commerce will honor five organizations for their investments that are reshaping and transforming our region during the 19th annual Celebration of Regional Growth (CORG) Awards. Since 2006, more than 90 companies have been recognized and have combined to contribute $3 billion…

IBC/MSU-CIBER is organizing an international business student case competition in the Broad College. The student teams will have 3 days to work on the business case and present their solutions to a panel of industry judges. Each presentation will last for 20 min, followed by 10 min Q&A session. You are invited! $4,000 competition award…

The MSU International Business Center’s Global Business Club is partnering with the Michigan Economic Development Corporation (MEDC) to share best practices for how to prepare for trade shows and trade missions.  Drawing on over 20 years of experience, John Gelmisi will highlight how participating can provide significant networking opportunities and keep you updated on industry…

Today, we have seen the rise of many populist leaders and parties across the globe. This has led to rising interest in the phenomenon of populism. However, this interest, particularly in the public domain has led to naive and stereotypical definitions and views on populism based on a few prominent contemporary cases. Yet populism has…

Presented by Professor Ayse Ozturk, this session will explore how AI can be used for teaching, providing faculty with practical tools to enhance learning experiences and increase efficiency. Topics include: AI-Generated Presentations: Create engaging presentations from a simple prompt (e.g., Gamma AI). Culturally Tailored Branding: Generate cross-cultural brand names, slogans, and logos (e.g., Canva). AI-Powered…