Speaker Elena Stegemann, Director of International Business, NuStepThis event will cover the basic concepts in exporting--from doing research to select your target market, how to best take advantage of international trade shows, and method of entry to the logistics and legalities of shipping your product overseas and getting paid. This session will offer a wealth of information to those considering or new to exporting, as well as some tips and ideas for those already in the export game. A portion of the morning will include group discussion, as well as time for questions and answers. Jade Sims, Trade Specialist at the MSU International Business Center, will lead the morning program. Zara Smith, Export Program Manager at Michigan Small Business Development Center, will focus on the export assistance offered by SBDC to its clients, most notably the search engine optimization (SEO) services and other helpful information for selling online. Our luncheon keynote will be provided by Elena Stegemann, Director of International Business at NuStep, a fast-growing exercise equipment company with outstanding international success.The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.

Presentation of MSU-IBC resources to conference participants.

Offered in partnership with Community Colleges for International Development, the International Business Institute on the Road workshops offer an abbreviated version of the flagship International Business Institute for Community College Faculty (IBI) that is offered biennially in East Lansing. The aim of the IBI is to provide participants with the knowledge, experience and resources they need to internationalize general business courses and/or develop specialized international business courses at the two-year college level. Since 1995, the biennial conference has given participants the opportunity to explore new ways of incorporating international components to their curricula as well as network with peers from across the nation.