For this webinar, we invited three international business/marketing scholars who have published important work in global branding area with specific focus on the meaning of brands across cultures. Our panelists will discuss their perspectives on addressing contemporary conceptual and methodological best practices necessary for publishing work in this area in major journals.
This webinar will include short presentations followed by a discussion moderated by the co-hosts.

Times are EDT. This is a free webinar, but registration is required as meeting details will be sent.

he Celebration of Regional Growth (CORG) Awards is held in November and is a must-attend event that celebrates the investments that are reshaping and transforming our region. Since 2006, more than 70 companies have been recognized and have combined to contribute billions to the regional economy.

Dr.Das is a Professor at the McCourt School of Public Policy and the Wals School of Foreign Service at Georgetown University. Jishnus work focuses on health and education in low and middle-income countries, with an emphasis on social markets, or common, but complex, conflagrations of public and private education and health providers operating in a small geographical space.

No registration is required to attend this event.

For additional information on Dr. Das, please click the website link below.

Strategic insight generation has been utilizing technology-driven analytical capabilities for some time and with the recent developments introduced through Generative AI, more are to come. However, no matter how tools change, clear understanding of differences across borders remains essential.
This session explores the practical aspects of customizing marketing research to leverage local norms and values, emphasizing the critical importance of cultural competence.

Key Takeaways:

1.Explore the significance of insight generation for international businesses.

2.Examine the variances in marketing research and insight generation between countries and the impact of cultural differences.

3.Identify the challenges and critical success factors in international marketing research and gain practical recommendations.

This is a FREE webinar, but pre-registration is required. Zoom details will be sent to registered participants

IBC/MSU-CIBER is organizing an international business student case competition in the Broad College. The student teams will have 3 days to work on the business case and present their solutions to a panel of industry judges. Each presentation will last for 20 min, followed by 10 min Q&A session.

You are invited!

$4,000 competition award fund: $2,000 for the 1st place, $1,000 for the 2nd place, $600 for the 3rd place, $400 for the 4th place

Gain valuable experience and make yourself more marketable (unique line on a resume, topic of conversation in interviews, etc.)

Each participant will receive Case in Point: Case Competition book, a great toolkit for case preparation

Potential to represent Broad College at the national case competitions

Eligibility

The competition is open to Broad College undergraduate students

Each team must consist of 4 students. Participants can either:

form a team of 4 students (preferred option)

or

express interest and be assigned to a team by organizers

Entrants will be accepted on a first come first serve basis, Apply early!

Detailed competition rules are presented in the attached file (below)

Competition sign-up deadline: November 3, 2023

Registration Link:https://msu.co1.qualtrics.com/jfe/form/SV_2s42vUNwmuoBtfo

For more information, please contact:

Junyu Sun at

sunjunyu@msu.edu