Virtual Event
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IB Webinar Series: “Marketing’s Role in the Management of Fast-Evolving Global Supply Chains”
Virtual Event
IB Webinar Series: “Marketing’s Role in the Management of Fast-Evolving Global Supply Chains”
In the webinar, the panelist will discuss the roles played by (international) marketing in the management of fast-evolving contemporary global supply chains. The webinar will pay attention to the role of digitalization, industry 4.0 technologies, and emerging institutional environments and regional tensions, for implications for international marketing managers. Key Takeaways: 1. International marketing managers should…