For this webinar, we invited three marketing scholars who have recently published important foundational work for the future of international marketing scholarship in the field of personal selling and sales management. Our panelists will discuss their research addressing contemporary conceptual and methodological best practices. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
This is a free webinar, but registration is required. Zoom details will be sent to registered participants.
Where are the women in teaching cases? Does the current cannon of business teaching cases look like researchers, students, and practitioners? Only 11% of top-used teaching cases have a female protagonist, and the percentage for women of color is even lower. Business Schools across the globe are working to achieve enrollment gender parity – what does it mean when women dont see themselves in cases literature?
Please join us for a provocative session on the underrepresentation of women in global teaching cases. Hear from a researcher who uncovered the teaching cases underrepresentation of minorities, a female CEO who is actioning these findings to support more women in MBA programs, and a leading cases publisher committed to publishing case research that is diverse, equitable, and inclusive. Its time to positively represents real women in leadership positions in the workplace and impact the status quo!
Featuring:
Erika Valenti, EVP Emerald Publishing
Lesley Symons, Founder of The Case for Women
Elissa Sangster, CEO of Forté
Gabi Rundle, Cases Product Manager Emerald Publishing
A half-day, virtual workshop by the Michigan State University Center for International Business Education and Research (CIBER).
Are you looking to offer more international coursework? This webinar will provide you with the knowledge, experience, and resources you need to internationalize general business courses at the two-year college level. This workshop specifically targets educators and will focus on all aspects of internationalizing business education.