Rarely does a company sustain its global industry leadership for more than a few decades, and most that do so are very well-known global brands. YKK, an 87-year-old Japanese manufacturer of zippers, is not a household name, yet it has quietly and impressively, stayed atop of the global fastener industry for decades. It has remained relevant and preserved its leadership globally and in the U.S. market.

What enables YKK to do so well for so long? Join us for a conversation with senior leadership of YKK North America and learn how YKK has beaten the odds, and provides a possible roadmap for other companies looking to sustain a viable, profitable business in international markets.

Key takeaways:

Learn about key factors that contributed to YKKs longevity

Gain insights from YKKs senior leaders as to future challenges and prospects

Learn about implications for other firms seeking persistent success in global business

Click the website link for registration information

IBC/MSU-CIBER is organizing an international business case competition in the Broad College. The student teams will have 3 days to work on the business case and present their solutions to a panel of industry judges. Each presentation will last for 20 min, followed by 10 min Q&A session.

You are invited!

$4,000 competition award fund: $2,000 for the 1st place, $1,000 for the 2nd place, $600 for the 3rd place, $400 for the 4th place

Gain valuable experience and make yourself more marketable (unique line on a resume, topic of conversation in interviews, etc.)

Each participant will receive Case in Point: Case Competition book, a great toolkit for case preparation

Potential to represent Broad College at the national case competitions

Eligibility

The competition is open to Broad College undergraduate students

Each team must consist of 4 students. Participants can either:

form a team of 4 students (preferred option) or

express interest and be assigned to a team by organizers

Entrants will be accepted on a first come first serve basis, Apply early!

Detailed competition rules are presented in the attached file (below)

Competition sign-up deadline: Oct 14, 2022

Registration Link:

https://msu.co1.qualtrics.com/jfe/form/SV_5dx160WWNi9HKpU

For more information, please contact Janhavi Venkatesh at venkat50@msu.edu