Strategic insight generation has been utilizing technology-driven analytical capabilities for some time and with the recent developments introduced through Generative AI, more are to come. However, no matter how tools change, clear understanding of differences across borders remains essential.
This session explores the practical aspects of customizing marketing research to leverage local norms and values, emphasizing the critical importance of cultural competence.

Key Takeaways:

1.Explore the significance of insight generation for international businesses.

2.Examine the variances in marketing research and insight generation between countries and the impact of cultural differences.

3.Identify the challenges and critical success factors in international marketing research and gain practical recommendations.

This is a FREE webinar, but pre-registration is required. Zoom details will be sent to registered participants

IBC/MSU-CIBER is organizing an international business student case competition in the Broad College. The student teams will have 3 days to work on the business case and present their solutions to a panel of industry judges. Each presentation will last for 20 min, followed by 10 min Q&A session.

You are invited!

$4,000 competition award fund: $2,000 for the 1st place, $1,000 for the 2nd place, $600 for the 3rd place, $400 for the 4th place

Gain valuable experience and make yourself more marketable (unique line on a resume, topic of conversation in interviews, etc.)

Each participant will receive Case in Point: Case Competition book, a great toolkit for case preparation

Potential to represent Broad College at the national case competitions

Eligibility

The competition is open to Broad College undergraduate students

Each team must consist of 4 students. Participants can either:

form a team of 4 students (preferred option)

or

express interest and be assigned to a team by organizers

Entrants will be accepted on a first come first serve basis, Apply early!

Detailed competition rules are presented in the attached file (below)

Competition sign-up deadline: November 3, 2023

Registration Link:https://msu.co1.qualtrics.com/jfe/form/SV_2s42vUNwmuoBtfo

For more information, please contact:

Junyu Sun at

sunjunyu@msu.edu