In today’s global business landscape—marked by geopolitical tensions, market instability, and institutional flux—uncertainty has become the norm. Yet for entrepreneurial firms, disruption can also create space for innovation and opportunity. In this webinar, we will present findings from our research with SMEs in China and Tunisia—two emerging markets often characterized by volatility and institutional change.…

For this webinar, three international business scholars who have done important work in cross-cultural and international consumer behavior will discuss their perspectives on consumer behavior in a diverging world, with specific emphasis on navigating demographic change. They will address key research opportunities in this domain and contemporary best practices necessary for publishing work in this…