Speaker Speakers and Panelists For the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the U.S. Commercial Service and the Van Andel Global Trade Center to highlight the Vietnamese market. This event will feature market overviews, a Michigan Exporters Business Panel, lunch, networking, and the opportunity for…

This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…

The free webinar will feature editors of three prominent journals in the international business field.  Panelists will discuss key trends, topics, and issues in IB research, as well as the best practices for publishing in leading international business journals. The webinar will include short presentations followed by discussions moderated by the co-hosts. Key takeaways for…

Are You Ready to Grow Your Exports?  Learn how EXIM Bank can support you!  Don’t lose potential business to competitors by overlooking different payment options that could be attractive to your international buyers.  To succeed in today’s global marketplace and win sales against competitors, exporters must be able to offer their customers attractive credit terms…

The MSU International Business Center’s Global Business Club is partnering with the highly regarded IBT Online to offer a webinar focused on best practices in e-commerce to grow your business internationally.  Among other topics, this session will cover how to have an effective digital strategy and how to build high converting and localized websites. For…

The MSU International Business Center’s Global Business Club is partnering with the Michigan Economic Development Corporation (MEDC) to share best practices for how to prepare for trade shows and trade missions.  Drawing on over 20 years of experience, John Gelmisi will highlight how participating can provide significant networking opportunities and keep you updated on industry…

Presented by Professor Ayse Ozturk, this session will explore how AI can be used for teaching, providing faculty with practical tools to enhance learning experiences and increase efficiency. Topics include: AI-Generated Presentations: Create engaging presentations from a simple prompt (e.g., Gamma AI). Culturally Tailored Branding: Generate cross-cultural brand names, slogans, and logos (e.g., Canva). AI-Powered…

For the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the Michigan Economic Development Corporation (MEDC) to highlight the South Korean Market.  This event will feature market overviews, a Michigan Exporters Business Panel, lunch, networking, a Korean art tour, and the opportunity for 1-on-1 meetings with trade…