The program brought together language faculty representing both 4-year colleges and high schools. It focused on these colleagues' desire to expand their expertise in the area of business and economic issues. Speakers included two business executives who gave their perspectives on the challenge of combining American and German business cultures in a business setting.

The conference on China, India and Russia: Process and Challenges of Economic Transition was successfully held on October 23-25, 1998.

Given the growing importance of international, comparative and cross-cultural expertise in both teaching and researching marketing, the 1998 AMA Faculty Consortium will be devoted to International Marketing. The overall objective of this professional development event is to enhance the international competence of those marketing faculty who are planning or are already teaching and researching in international marketing.

The Export Academy is a one of a kind international counseling program that has been hailed as a benchmark approach to international trade counseling by various private and government institutions across the country.