The 35th Annual America's SBDC Conference. Theme: Gateway To Small Business Success
"Think Global, Act How? Strategies, Challenges and Opportunities" was sponsored by Malta External Trade Corporation and featured primarily senior business executives; over 400 business practitioners attended the conference. Professor Cavusgil, Executive Director of MSU-CIBER, presented a talk on realistic global marketing strategies for companies.
Saturday Aug. 7 - Aug. 10
International and Cross Cultural Marketing co-chaired by Preet Aulakh and Tamer Cavusgil, Michigan State University, explored issues on managing marketing across the world. It featured conceptual papers and empirical papers that highlight similarities or differences in marketing management practices, consumer behavior and infrastructure of individual companies are also welcome.