Strategic insight generation has been utilizing technology-driven analytical capabilities for some time and with the recent developments introduced through Generative AI, more are to come. However, no matter how tools change, clear understanding of differences across borders remains essential. This session explores the practical aspects of customizing marketing research to leverage local norms and values, emphasizing the critical importance of cultural competence. Key Takeaways: 1.Explore the significance of insight generation for international businesses. 2.Examine the variances in marketing research and insight generation between countries and the impact of cultural differences. 3.Identify the challenges and critical success factors in international marketing research and gain practical recommendations. This is a FREE webinar, but pre-registration is required. Zoom details will be sent to registered participants

IBC/MSU-CIBER is organizing an international business student case competition in the Broad College. The student teams will have 3 days to work on the business case and present their solutions to a panel of industry judges. Each presentation will last for 20 min, followed by 10 min Q&A session. You are invited! $4,000 competition award fund: $2,000 for the 1st place, $1,000 for the 2nd place, $600 for the 3rd place, $400 for the 4th place Gain valuable experience and make yourself more marketable (unique line on a resume, topic of conversation in interviews, etc.) Each participant will receive Case in Point: Case Competition book, a great toolkit for case preparation Potential to represent Broad College at the national case competitions Eligibility The competition is open to Broad College undergraduate students Each team must consist of 4 students. Participants can either: form a team of 4 students (preferred option) or express interest and be assigned to a team by organizers Entrants will be accepted on a first come first serve basis, Apply early! Detailed competition rules are presented in the attached file (below) Competition sign-up deadline: November 3, 2023 Registration Link:https://msu.co1.qualtrics.com/jfe/form/SV_2s42vUNwmuoBtfo For more information, please contact: Junyu Sun at sunjunyu@msu.edu

This conversation features Professor Anne-Wil Harzing, provider of the Harzing.com web portal and the Harzing Academic Resources YouTube channel, and a discussion of the resources she offers for Early Career Researchers (ECRs) and academics more generally. Anne-Wil will explain what motivated her early on in her career to offer resources and guidance for ECRs. She will take the participants through the origins of her website, the Journal Quality List and Publish or Perish software. Anne-Wil will also discuss the CYGNA network, her blog on all things academia, career guides, and YouTube channel, as well as the recent #PositiveAcademia initiative. She will also offer her top-3 dos and donts for ECRs in developing their careers and tips for ECRs to build up their external profiles. What You Will Learn: 1. Resources and insights every academic needs for professional development 2. Guidelines for developing your professional network 3. Suggestions for best practice in developing ones career This webinar is FREE and open to all, but registration is required. Zoom details will be sent to all registered participants. Time is EST.

Dr.Buera is the Sam B. Cook Professor of Economics at Washington University in St. Louis. His research focuses on the role of entrepreneurship and innovation on economic develop and growth. No registration is required to attend this event. For additional information on Dr. Buera, please click the website link below.

David Bahnsen, American portfolio manager, author and television commentator, will provide a 2024 economic preview.

As the third event in the new Global Business Club of Michigan Market Spotlight Series, the MSU International Business Center is partnering with MEDC and Great Lakes and St. Lawrence Governors and Premiers to highlight the Brazilian market. This event will feature the Director of GSGP’s Brazil office Claudia Tomaselli, International Trade Manager Brendan Cherry,…

Dr.Prashant is Professor of Economics at University of California-San Diego. He has published widely on topics of international migration and international development. No registration is required for this event. Please click on the website link below for more information on Dr. Prashant.

Join the Lansing Regional Chamber of Commerce and the Lansing Promise at the April Economic Club as we celebrate the powerful intersection of business, students, education and community in Greater Lansing. Our special guest is the NBA legend, businessperson, and Lansing’s own Earvin “Magic” Johnson. Magic will host a panel of Lansing Promise scholars for…

Dr.Rossi-Hansberg is the Glen A. Lloyd Distinguished Service Professor at the University of Chicago. He has published widely on why international trade occurs, as well as its impacts on firm organization and firm productivity. No registration is required to attend this event. Please click on the website link below for more information on Dr. Rossi-Hansberg.

Late Professor Emeritus Ernest W.(Bill) Ogram, Jr., of Georgia State University served as the first editor in chief (1970-1975) of Journal of International Business Studies (JIBS), the flagship journal in the field of International Business. An economics Ph.D. graduate of the University of Illinois, Bill joined the business faculty at Georgia State University (GSU) in…

For the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the MSU Marketing Department and African Studies Center to highlight the West African Market. This event will feature keynotes from Bolaji Balogun, CEO of Chapel Hill Denham in Nigeria, and Godwin Tamakloe, an expert in fintech at Mobile Money, Ltd.…

Join us for the May Lansing Economic Club, featuring a panel discussion on Michigan’s economic growth. Panelists include Quentin Messer, President and CEO, Michigan Economic Development Corporation and Hilary Doe, Chief Growth Officer, Michigan Economic Development Corporation, who will share expert insights on the state’s economic competitiveness. From economic growth strategies, talent and workforce development,…

Calling all IB educators who are aiming for excellence in teaching: If you teach international business and wish to learn from and be inspired by world-class master teachers and mentors, this is your opportunity to invest in your professional development. Meet us in Atlanta over 2.5 days for an intensive learning and networking event. In…

The MSU International Business Center is sponsoring a Global Business Networking event hosted by the German American Business Council of Michigan and MSU VIPP.  This event will bring together 30 Fulbright students from across Germany, MSU faculty and staff, Michigan business leaders, and members of the German American Business Council.  Participants will have the chance…

Speaker Speakers and Panelists For the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the U.S. Commercial Service and the Van Andel Global Trade Center to highlight the Vietnamese market. This event will feature market overviews, a Michigan Exporters Business Panel, lunch, networking, and the opportunity for…

This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…

In this webinar, editors of three prominent journals in the international business field will discuss key trends, topics and issues in IB research, as well as the best practices for publishing in leading international business journals. This webinar will include short presentations followed by discussion moderated by the co-hosts. Key takeaways: Tips related to best practices…

The free webinar will feature editors of three prominent journals in the international business field.  Panelists will discuss key trends, topics, and issues in IB research, as well as the best practices for publishing in leading international business journals. The webinar will include short presentations followed by discussions moderated by the co-hosts. Key takeaways for…

The Lansing Economic Club will welcome Jon Decker, White House Correspondent and Senior National Editor for Gray Television on Tuesday, Sept. 24. Decker will provide an overview of the 2024 presidential election. Thank you to our program sponsor Fahey Schultz Burzych Rhodes.

Are You Ready to Grow Your Exports?  Learn how EXIM Bank can support you!  Don’t lose potential business to competitors by overlooking different payment options that could be attractive to your international buyers.  To succeed in today’s global marketplace and win sales against competitors, exporters must be able to offer their customers attractive credit terms…

How is a Star Wars movie like an internal audit? What lessons can we learn about toxic leadership from the story of Daenerys Targaryen? The author of the BSFA Award-winning essay series Project Management from Rogue One and the BSFA and World Fantasy Award-nominated book Management Lessons from Game of Thrones talks about how to…

Join us for the Lansing Regional Chamber of Commerce Lansing Economic Club program “State of Healthcare: Future of Care in the Lansing Region.” on Thursday, October 10, 2024, from 11:30 a.m. – 1:30 p.m. at the Kellogg Hotel and Conference Center. The focus of the program is to discuss the current state and outlook of healthcare in our region.   Panelist include:  Kirk Ray, President & CEO McLaren Greater Lansing Margaret Dimond, PhD, President, University of Michigan Health Regional…

The MSU International Business Center’s Global Business Club is partnering with the highly regarded IBT Online to offer a webinar focused on best practices in e-commerce to grow your business internationally.  Among other topics, this session will cover how to have an effective digital strategy and how to build high converting and localized websites. For…