The time shown is EDT. For this webinar, we invited three international business/marketing scholars who have recently published important work related to global marketing in a digitally connected world. Our panelists will discuss their perspectives on the opportunities available for high-impact global marketing research in the digital context, as well as address contemporary conceptual and methodological best practices necessary for publishing work in the area. This webinar will include short presentations followed by a discussion moderated by the co-hosts.

Spatial transaction costs -- the cost of undertaking business and economic activities over geographic space -- have been declining since the beginning of the industrial revolution mainly through technological advances. The ocean-going sailing ship, railroads, the telegraph, the telephone, and fax machines all caused spatial transactions costs to fall. However, with the advent of the internet about 1990, these declines have become exponential. MNE strategies have leveraged these technologies to create increasing wealth, so the average levels of wealth around the globe have risen. Yet, these MNE global strategies also feature a dark side. KEY TAKEAWAYS: In the 20th-century, birth geography determined income and welfare. In the 21st-century connected knowledge economy, human capital determines income and welfare. Low human capital workers in rich countries have seen catastrophic declines in income and welfare. Global connectedness often generates local disconnectedness which is the basis for rising inequality that fuels populism. Global connectedness is often strongly driven by ethnic ties. This webinar is FREE, but registration is required. Zoom details will be sent to participants.

Murray is amultipleEmmy and Cannes Lion award-winning Director of Photography with more than 17 years of cinematic experience.He filmed HBOs hit showHard Knocks, for which he won an Emmy for Best Cinematography.He also was Director of Photography for ESPNs30 for 30, Funny or DiesBetween Two Ferns, and Pepsis Uncle Drew. Brian is a Senior Director at Electronic Arts in Orlando, Florida, working on games such as MADDEN, NCAA Football, PGA Golf, FIFA, and more. Brian uses his extensive and varied experience to usher EA Sports into the cinematic future of gaming for the more than 600 million active players and fans across the globe.

Storytelling can be defined as the intra-play of dominant narratives … with ontological webs of lower level living stories that provide sense making currency for stakeholders (Haley & Boje, 2014, p. 1116). Storytelling can be leveraged beyond marketing and communication. For example, storytelling is extremely powerful as a strategic management tool. Storytelling is also very effective in supporting organizational change management, facilitating internationalization and addressing sustainability. Storytelling, as a strategic tool, can facilitate various types of change processes, attract and help manage various kinds of external resources, and play an active role in driving collective agency and identification for social and political issues. This session is a discussion with two expert storytellers. Key takeaways: 1. Is storytelling a dying art in international business education in a post-truth world of virtual reality, artificial intelligence, and misinformation? 2. In a world of infotainment and the 15-second attention span, do all educators need to be master storytellers? You may also be a fictional writer, but not all of us are. What advice and tips would we give to IB educators who want to leverage storytelling in their teaching and even research? 3. New Zealand punches well about its weight in the world, from Jacinda Ardern to Taika Waititi, to Sir Peter Jackson and Professor Linda Tuhiwai Smith. What role does storytelling play in that success? Do all countries have storytelling agencies? What prompted New Zealand to lean so heavily into storytelling. For details and REGISTRATION please click on website link.

Calling all IB educators aiming for excellence in teaching: If you teach international business and wish to learn from and be inspired by world-class master teachers and mentors, this is your opportunity to invest in your professional development. Meet us in Atlanta over 2.5 days for an intensive learning and networking event. In addition to addressing the core course in IB, interactive sessions will cover specialized courses in international entrepreneurship, global strategy, multinational business finance, and international marketing. For details and REGISTRATION please click on url.

Are you looking to offer an education abroad program? This webinar will provide you with the knowledge, experience, and resources you need to design an education abroad program at the two-year college level. The workshop is specifically targeted towards educators and will focus on all aspects of education abroad and international internships. View program flyer in the File Upload

As Michigan State Universitys interim president, Teresa K. Woodruff, Ph.D., leads MSUs 168-year-old mission of education, research and outreach. In addition to serving as the universitys chief executive, she also is an MSU Research Foundation Professor in the Department of Obstetrics, Gynecology and Reproductive Biology and the Department of Biomedical Engineering. Dr. Woodruff will speak about how Michigan State University is leading the region forward through community partnerships and its substantial positive impact on the Greater Lansing region and state.

Speaker Kari Kammel - Director of A-CAPP Protecting intellectual property rights is critical. As part of the Global Business Club series, the IBC/MSU- CIBER is partnering with the MSU Center for Anti-Counterfeiting and Product Protection (A-CAPP) to hold a webinar on the basics of global brand protection. Featuring Kari Kammel, Director of A-CAPP, this session will provide an overview of how to prevent and react to global counterfeiting from a variety of perspectives including legal, brand security, business strategy, and business structure. The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.

Septembers Economic Club luncheon will feature a panel discussion focused on the future economic opportunities for downtown Lansing. We are pleased to hear insights from Cathleen Edgerly withDowntown Lansing, Inc.and local developers, property management and commercial real estate service providers Van Martin (Martin Commercial Properties), Pat Gillespie (Gillespie Group) and John Hindo (Boji Group). The program moderator will lead a wide range of discussion topics including housing and office space needs, future developments, new and old challenges and why a strong urban core is necessary for a growing and thriving region.

If you are aMichigan medical device company currently selling into international markets or planning to grow your international customer base, we want to hear from you! Please join the MSU International Business Center, Michigan Economic Development Corporation (MEDC), and The Right Place for a discussion on the current state of exports in your industry. Through participating you will have an opportunity toconnect directly with others in your field, hear where they are exporting to, what trade shows they are attending, and discuss the biggest growth and expansion successes and challenges. Feedback will also help shape the direction for our resources, as we are constantly seeking the best way to support your growing business.