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Latest Past Events

Virtual Global Business Club: How to Adapt Your Brands and Products for Global Markets

virtual

This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…

Global Business Club of Mid-Michigan: Global Business Club: Spotlight on Vietnam

Kellogg Hotel & Conference Center 219 S Harrison Rd, East Lansing

Speaker Speakers and PanelistsFor the next event in the GBC Market Spotlight Series, the MSU International Business Center is partnering with the U.S. Commercial Service and the Van Andel Global Trade Center to highlight the Vietnamese market. This event will feature market overviews, a Michigan Exporters Business Panel, lunch, networking, and the opportunity for 1-on-1…