This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets.  Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…

The MSU International Business Center is sponsoring a Global Business Networking event hosted by the German American Business Council of Michigan and MSU VIPP.  This event will bring together 30 Fulbright students from across Germany, MSU faculty and staff, Michigan business leaders, and members of the German American Business Council.  Participants will have the chance…