By all accounts, Zimmermann and Travel Michigan are doing an outstanding job in building and promoting Michigans powerful tourism industry.

During his tenure at Travel Michigan, Zimmermann helped launch the Pure Michigan branding campaign, which has continued to earn national recognition. During his Economic Club appearance, Zimmermann will discuss the Pure Michigan brand and the status of the campaign today, including its expansion to include economic development and business initiatives including Pure Michigan Business Connect and Pure Michigan Talent Connect.

The JAMS Editor will be at the AMA Winter Educators' Conference in Las Vegas, Feb. 14-17.

Speaker Graceland Fruit, Inc.8:30am Workshop 12:00noon Luncheon For the fourth consecutive year, the Global Business Club is pleased to welcome the Michigan Agricultural Exporter of the Year as part of our spring speaker series. As one of the largest dried fruit producers in the world, Graceland increased their exports 40% in 2011, and has experience exporting to 42 countries. Our morning seminar will address issues of interest to all companies interested in exporting, including discussions on choosing the right international partners. We look forward to seeing you there!The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.