The conference consisted of two main components: (1) a Research workshop on September 26-27, and (2) a Business Symposium on September 28.

Given the growing importance of international, comparative and cross-cultural expertise in both teaching and researching marketing, the 1998 AMA Faculty Consortium will be devoted to International Marketing. The overall objective of this professional development event is to enhance the international competence of those marketing faculty who are planning or are already teaching and researching in international marketing.

These presenters are top academic research scholars and teaching professionals, as well as seasoned veterans from the international business arena. The International Business Institute for Community College Faculty and its sponsors hope these efforts will help two-year institutions prepare their students for our increasingly more global future.