The automotive industrys market sales are forecast to be US$3.8 trillion in 2022* - and this doesnt even account for all the value chain members and the vast network of stakeholders associated with doing business in this industrial vertical! Technological advances, government regulations and a hyper-competitive market are among the forces directly impacting a flurry of product announces and new manufacturing investments around the world.
Join us with leading experts to explore some of the manufacturing, product strategy and supply chain issues facing the future of the automotive industry in an evolving paradigm.
For this webinar, we invited three well-established international business/marketing scholars. Our panelists will discuss the need for survey research to address important international business/marketing phenomena, speaking to contemporary conceptual and methodological best practices. This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Key Takeaways:
Learn areas of research opportunity that can best be explored via survey research
Gain insights into different theoretical foundations for advancing the international business/marketing literature
Tips related to best practices for designing and executing survey research for publication in the international business/marketing literature