The International Business Center, in conjunction with African Studies, invite you to our event Doing Business in Africa as part of the Tea Time series. The session will be moderated by Marilyn Johnson, Department Chair, Accounting.
The panelists include:
Dr. Leonidas Murembya (Faculty, Dept. of Economics)
Dr. Patrick Lukulay (Alumnus, Analytical Chemistry, class of 95. Currently, president of Technology Solutions for Global Health firm, Ghana)
Dr. Anastacia Mamabolo (Associate Professor, Gordon Institute of Business, University of Pretoria. Currently at MSU as African Futures Scholar with the Alliance for African Partnership)
Pius Mithika (Student, M.S in Finance)
Click on the link to see the recording of the event.
Exporting is arguably the most consequential international business (IB) and international marketing (IM) activity undertaken by firms. It is also the backbone of IB initiatives, with MNCs and other large international firms being among the largest exporters. Recently, the anti-globalization theme has regained momentum, especially following the COVID-19 pandemic, the war in Ukraine, and subsequent supply chain bottlenecks. These disruptions have demonstrated the importance of exporting and importing not only for finished goods but also commodities. Paradoxically, as compared to the past, far less research on exporting topics is published in academic journals lately. Research activity on exporting as an alternative to more involved forms of IB/IM engagement does not appear to have gained much momentum among scholars. Our goal in this webinar is to present exportings role in IB/IM research and practice. We will also discuss how exporting strategy can respond to fundamental shifts in globalization (e.g., digitalization, anti-globalization, strong dollar), and disruptive changes in global climate (e.g., politics, economic, the pandemic). The webinar will highlight country and company illustrations and will provide various lenses through which scholars and practitioners might approach exporting.
The target audiences include academics, researchers, and practitioners
Key Takeaways:
The ubiquity and importance of exporting within IM/IB
Responding to fundamental global shifts and disruptive forces through exporting
Issues and topics for future export research consideration (areas, conceptualizations, and
