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The free webinar will feature editors of three prominent journals in the international business field. Panelists will discuss key trends, topics, and issues in IB research, as well as the best practices for publishing in leading international business journals. The webinar will include short presentations followed by discussions moderated by the co-hosts. Key takeaways for…
Online
This webinar will provide an industry and academic perspective on how to launch and adapt your brands and products for global markets. Topics will include best practices and pitfalls to avoid, how to create market segments, how to find and use market research, and how to determine pricing. Featured Speakers: Dr. Ahmet Kirca – Director…
Online
Late Professor Emeritus Ernest W.(Bill) Ogram, Jr., of Georgia State University served as the first editor in chief (1970-1975) of Journal of International Business Studies (JIBS), the flagship journal in the field of International Business. An economics Ph.D. graduate of the University of Illinois, Bill joined the business faculty at Georgia State University (GSU) in…
This conversation features Professor Anne-Wil Harzing, provider of the Harzing.com web portal and the Harzing Academic Resources YouTube channel, and a discussion of the resources she offers for Early Career Researchers (ECRs) and academics more generally. Anne-Wil will explain what motivated her early on in her career to offer resources and guidance for ECRs. She will take the participants through the origins of her website, the Journal Quality List and Publish or Perish software. Anne-Wil will also discuss the CYGNA network, her blog on all things academia, career guides, and YouTube channel, as well as the recent #PositiveAcademia initiative. She will also offer her top-3 dos and donts for ECRs in developing their careers and tips for ECRs to build up their external profiles.
What You Will Learn:
1. Resources and insights every academic needs for professional development
2. Guidelines for developing your professional network
3. Suggestions for best practice in developing ones career
This webinar is FREE and open to all, but registration is required. Zoom details will be sent to all registered participants. Time is EST.
Strategic insight generation has been utilizing technology-driven analytical capabilities for some time and with the recent developments introduced through Generative AI, more are to come. However, no matter how tools change, clear understanding of differences across borders remains essential.
This session explores the practical aspects of customizing marketing research to leverage local norms and values, emphasizing the critical importance of cultural competence.
Key Takeaways:
1.Explore the significance of insight generation for international businesses.
2.Examine the variances in marketing research and insight generation between countries and the impact of cultural differences.
3.Identify the challenges and critical success factors in international marketing research and gain practical recommendations.
This is a FREE webinar, but pre-registration is required. Zoom details will be sent to registered participants
For this webinar, we invited three international business/marketing scholars who have published important work in global branding area with specific focus on the meaning of brands across cultures. Our panelists will discuss their perspectives on addressing contemporary conceptual and methodological best practices necessary for publishing work in this area in major journals.
This webinar will include short presentations followed by a discussion moderated by the co-hosts.
Times are EDT. This is a free webinar, but registration is required as meeting details will be sent.
Join us for an enlightening webinar that delves into the innovative SWIF Case Writing Technique and its transformative impact on Collaborative Online International Learning (COIL). This technique, centered on student-driven case study creation, leverages the potential of virtual exchange experiences to bridge theory and practice while fostering intercultural competency.
Key Takeaways:
Bridging Theory and Practice:Explore how the SWIF Case Writing Technique breaks down barriers between theoretical concepts and real-world applications. Participants will gain insights into how students become active researchers, negotiators, interviewers, writers, and team members.
Real-World Relevance through Original Research:Explore how student-written cases enhance understanding of real-world business issues, develop undergraduate research skills, and promote reflective thinking.
Develop Intercultural Competencies:Explain how SWIF Case Writing Technique fosters intercultural competencies by bringing together students from diverse cultural backgrounds in a virtual, geographically dispersed team structure.
This webinar is FREE and open to all, but registration is required. Zoom details will be sent to registrants
For this webinar, we invited three international business scholars who have expertise in qualitative research in international business and recently published important work using qualitative methods. Our panelists will discuss their perspectives on the opportunities available for high impact IB research using qualitative methods, as well as addressing contemporary methodological best practices necessary for publishing work in major journals. This webinar will include short presentations followed by a discussion moderated by the co-hosts
Speaker Kari Kammel - Director of A-CAPP
Protecting intellectual property rights is critical. As part of the Global Business Club series, the IBC/MSU- CIBER is partnering with the MSU Center for Anti-Counterfeiting and Product Protection (A-CAPP) to hold a webinar on the basics of global brand protection. Featuring Kari Kammel, Director of A-CAPP, this session will provide an overview of how to prevent and react to global counterfeiting from a variety of perspectives including legal, brand security, business strategy, and business structure.
The Global Business Club of Mid-Michigan focuses on global issues of interest to the mid-Michigan business community. The monthly GB Club luncheons provide outstanding speakers and relaxed networking opportunities. With extensive international experience, the speakers wrap personal insights around a practical and up-to-the-minute approach to conducting international trade.